Does your website work seamlessly across all sized devices it is viewed upon?
A modern website should adapt fluidly between desktop, tablet and mobile devices, no matter the size of the screen it is viewed upon.
With more and more people browsing the internet on mobile devices your website needs to be fully responsive, so you don’t lose visitors and potential customers.
What is a Responsive Website?
A responsive website is where the website automatically resizes itself depending on the type of device it is being viewed upon. For example, that could be a large desktop monitor, a laptop, a 10-inch tablet or a 4-inch smartphone screen.
With the wide range of available mobile devices and increasingly faster mobile data connections, the number of people browsing the internet on a mobile device has increased rapidly over recent years. In October 2016, for the first time in history, mobile web usage overtook desktop.
Why is a Responsive Website Important?
Mobile web browsing has become so popular that as of April 2015 Google search engine results favour mobile friendly websites.
It is highly likely that if your website was developed before 2015, then it isn’t responsive.
A responsive website results in an improved user experience; the goal of a website is to provide information to visitors. If a website is difficult to read, the visitor will go back to the search results to find a different website that provides a better experience. Otherwise known as ‘bounce’.
Websites with high bounce rates are demoted in Google search engine rankings, while websites where visitors spend more time on its pages, visiting other pages and better click-through rates will move up in the rankings.
The popularity of your website counts with Google!
How Do I Know if my Website is Responsive?
You can check if your website is responsive by visiting the Google Mobile Friendly Test and entering your website address. The tool will then report if Google recognises your website as being responsive or not.
If the Google Mobile Friendly test returns a big red ‘Page is not mobile friendly’ message, then maybe it is time to consider updating your website.
Updating your Website
To meet Google’s Mobile Friendly Test criteria, you will need to update your website. This may simply involve having a developer update code on your website or by having it re-built from scratch.
Updating your static website to a fully responsive one will result in the following benefits:
- Meet Google’s Mobile Friendly Test.
- Adapt fluidly across all sized devices, desktop to mobile.
- Improved User Experience.
- Reduced Visitor Bounce Rates.
- Improved Google Search Engine Ranking.
If your website is an important part of your business, then I would highly recommend you consider updating your website to take advantage of the mobile revolution!
Blue Cloud Web Solutions offer a number of website design packages to convert your static website into a fully responsive one. From a simple update, through to a complete redesign, we can help you.
Contact us today to request further information or for a quote to update your website.
Stephen Norman is a business owner and WordPress professional from the UK.
Originally an IT engineer, he discovered WordPress when he developed a website for his first business and has been using it ever since.
When not building websites, supporting websites or helping clients improve their online presence, Stephen can be found at the gym, discovering new beers, or visiting places around Europe.
If you wish to get in touch with Stephen, you can do so via Twitter, LinkedIn or through his website.